Features GA4 Google Analytics for Shopware

Highligts for GA4

Supports Enhanced E-Commerce Tracking for GA4

Important GA4 events

view_item_list Event

The view_item_list event is triggered when a user displays a list of products, e.g. on category pages, in search results or in recommendations such as “Similar products”.

				
					 "event": "view_item_list",
  "ecommerce": {
    "item_list_id": "c62c7b3975c34319a7d2f9c88e459684",
    "item_list_name": "cms-block-cross-selling",
    "items": [
      {
        "item_id": "SWDEMO10005.6",
        "item_name": "Hauptprodukt mit erweiterten Preisen-TEST2",
        "affiliation": "cookiefirst-64 6_4_20_2 ",
        "discount": 0,
        "index": 0,
        "item_brand": "Shopware Kleidung",
        "item_category": "Katalog #1",
        "item_category2": "Bekleidung",
        "item_category3": "Damen",
        "item_list_id": "c62c7b3975c34319a7d2f9c88e459684",
        "item_list_name": "cms-block-cross-selling",
        "item_variant": "Farbe Weiß - Größe XL ",
        "price": 19.99,
        "quantity": 1
      },
      {
        "item_id": "SW10002.1",
        "item_name": "Variantenprodukt Kopie",
        "affiliation": "cookiefirst-64 6_4_20_2 ",
        "discount": 0,
        "index": 1,
        "item_brand": "Shopware Kleidung",
        "item_category": "Katalog #1",
        "item_category2": "Bekleidung",
        "item_category3": "Damen",
        "item_list_id": "c62c7b3975c34319a7d2f9c88e459684",
        "item_list_name": "cms-block-cross-selling",
        "item_variant": "Farbe Weiß - Größe XL ",
        "price": 19.99,
        "quantity": 1
      },
      {
        "item_id": "SWDEMO10002",
        "item_name": "Variantenprodukt-TEST",
        "affiliation": "cookiefirst-64 6_4_20_2 ",
        "discount": 0,
        "index": 2,
        "item_brand": "Shopware Freizeit",
        "item_category": "Katalog #1",
        "item_category2": "Freizeit &amp; Elektro",
        "item_list_id": "c62c7b3975c34319a7d2f9c88e459684",
        "item_list_name": "cms-block-cross-selling",
        "price": 800,
        "quantity": 1
      }
    ]
  },

select_item Event

The select_item event helps to better understand user behavior by showing which products arouse user interest. This information can be used to optimize marketing strategies, improve the user experience and provide targeted recommendations.

Overall, the select_item event is an important tool for e-commerce websites to track and analyze user interaction with product offers.

				
					  "event": "select_item",
  "ecommerce": {
    "item_list_id": "c62c7b3975c34319a7d2f9c88e459684",
    "item_list_name": "cms-block-cross-selling",
    "items": [
      {
        "item_id": "SWDEMO10005.6",
        "item_name": "Hauptprodukt mit erweiterten Preisen-TEST2",
        "affiliation": "cookiefirst-64 6_4_20_2 ",
        "discount": 0,
        "index": 0,
        "item_brand": "Shopware Kleidung",
        "item_category": "Katalog #1",
        "item_category2": "Bekleidung",
        "item_category3": "Damen",
        "item_list_id": "c62c7b3975c34319a7d2f9c88e459684",
        "item_list_name": "cms-block-cross-selling",
        "item_variant": "Farbe Weiß - Größe XL ",
        "price": 19.99,
        "quantity": 1
      }
    ]
  }

view_item Event

The view_item event is triggered when a user calls up a specific product page. It makes it possible to track which products are viewed by users and provides valuable data on user behavior.

If a user selects a specific variant of a product (e.g. a different color or size), the view_item event can be triggered again to capture this selection.

				
					 "event": "view_item",
  "ecommerce": {
    "currency": "EUR",
    "value": 19.99,
    "items": [
      {
        "item_id": "SWDEMO10005.6",
        "item_name": "Hauptprodukt mit erweiterten Preisen-TEST2",
        "affiliation": "cookiefirst-64 6_4_20_2 ",
        "discount": 0,
        "index": 0,
        "item_brand": "Shopware Kleidung",
        "item_category": "Katalog #1",
        "item_category2": "Bekleidung",
        "item_category3": "Damen",
        "item_list_id": "c62c7b3975c34319a7d2f9c88e459684",
        "item_list_name": "cms-block-cross-selling",
        "item_variant": "Farbe Weiß - Größe XL ",
        "price": 19.99,
        "quantity": 1
      }
    ]
  }

add_to_cart Event

				
					
  "event": "add_to_cart",
  "ecommerce": {
    "currency": "EUR",
    "value": 19.99,
    "items": [
      {
        "item_id": "SWDEMO10005.6",
        "item_name": "Hauptprodukt mit erweiterten Preisen-TEST2",
        "affiliation": "cookiefirst-64 6_4_20_2 ",
        "discount": 0,
        "index": 0,
        "item_brand": "Shopware Kleidung",
        "item_category": "Katalog #1",
        "item_category2": "Bekleidung",
        "item_category3": "Damen",
        "item_list_id": "c62c7b3975c34319a7d2f9c88e459684",
        "item_list_name": "cms-block-cross-selling",
        "item_variant": "Farbe Weiß - Größe XL ",
        "price": 19.99,
        "quantity": 1
      }
    ]
  }

The add_to_cart event is triggered when a user adds a product to their shopping cart. It helps to analyze the purchasing behavior of users and to understand which products are most frequently added to the shopping cart. This event is crucial for analyzing the purchase funnel, as it shows which products could arouse user interest and potentially lead to purchases.

add_to_wishlist Event

				
					
  "event": "add_to_cart",
  "ecommerce": {
    "currency": "EUR",
    "value": 19.99,
    "items": [
      {
        "item_id": "SWDEMO10005.6",
        "item_name": "Hauptprodukt mit erweiterten Preisen-TEST2",
        "affiliation": "cookiefirst-64 6_4_20_2 ",
        "discount": 0,
        "index": 0,
        "item_brand": "Shopware Kleidung",
        "item_category": "Katalog #1",
        "item_category2": "Bekleidung",
        "item_category3": "Damen",
        "item_list_id": "c62c7b3975c34319a7d2f9c88e459684",
        "item_list_name": "cms-block-cross-selling",
        "item_variant": "Farbe Weiß - Größe XL ",
        "price": 19.99,
        "quantity": 1
      }
    ]
  }