Privacy Policy

1. Privacy at a Glance

General Information

The following information provides a brief overview of what happens to your personal data when you visit this website. Personal data refers to any data that can be used to personally identify you. For detailed information on data protection, please refer to our Privacy Policy, which is listed below this text.

Data Collection on This Website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find the operator’s contact information in the “Information on the Data Controller” section of this Privacy Policy.

How do we collect your data?

Your data is collected, in part, when you provide it to us. This may include, for example, data you enter into a contact form. Other data is collected by our IT systems automatically or with your consent when you visit the website. This primarily consists of technical data (e.g., internet browser, operating system, or the time the page was accessed). This data is collected automatically as soon as you access this website.

What do we use your data for?

Some of the data is collected to ensure the website functions properly. Other data may be used to analyze your user behavior. If contracts can be concluded or initiated through the website, the data provided will also be processed for contract offers, orders, or other order inquiries.

What rights do you have regarding your data?

You have the right at any time to receive, free of charge, information about the source, recipients, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you may withdraw that consent at any time with effect for the future. In addition, under certain circumstances, you have the right to request that the processing of your personal data be restricted. Furthermore, you have the right to file a complaint with the competent supervisory authority. Please feel free to contact us at any time regarding this matter or any other questions you may have about data protection.

Analytics Tools and Third-Party Tools

When you visit this website, your browsing behavior may be analyzed for statistical purposes. This is primarily done using so-called analytics tools. You can find detailed information about these analytics programs in the following privacy policy.

2. Hosting

We host the content of our website with the following provider:

Hetzner

The provider is Hetzner Online GmbH, Industriestr. 25, 91710 Gunzenhausen (hereinafter “Hetzner”). For more details, please refer to Hetzner’s Privacy Policy: https://www.hetzner.com/de/legal/privacy-policy/. The use of Hetzner is based on Article 6(1)(f) of the GDPR. We have a legitimate interest in ensuring that our website is displayed as reliably as possible. If consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent may be revoked at any time.

Order Processing

We have entered into a Data Processing Agreement (DPA) for the use of the aforementioned service. This is a contract required by data protection law that ensures the service provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

3. General Information and Mandatory Information

Privacy Policy

The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with applicable data protection laws and this Privacy Policy. When you use this website, various types of personal data are collected. Personal data is information that can be used to identify you personally. This Privacy Policy explains what data we collect and how we use it. It also explains how and for what purpose this is done. Please note that data transmission over the Internet (e.g., when communicating via email) may be subject to security vulnerabilities. It is not possible to completely protect data from access by third parties.

Note Regarding the Responsible Party

The entity responsible for data processing on this website is: Alexander Kern Champignystraße 1 70563 Stuttgart Phone: 0711 / 97 95 99 94 Email: info@mission-om.de The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data (e.g., names, email addresses, etc.).

Retention Period

Unless a more specific retention period is stated in this Privacy Policy, we will retain your personal data until the purpose for which it is processed no longer applies. If you submit a valid request for erasure or revoke your consent to data processing, your data will be erased unless we have other legally permissible grounds for retaining your personal data (e.g., retention periods under tax or commercial law); in the latter case, the data will be deleted once these grounds no longer apply.

General Information on the Legal Basis for Data Processing on This Website

If you have consented to the processing of your data, we process your personal data on the basis of Article 6(1)(a) of the GDPR or Article 9(2)(a) of the GDPR, provided that special categories of data as defined in Article 9(1) of the GDPR are being processed. In the event of explicit consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Article 49(1)(a) of the GDPR. If you have consented to the storage of cookies or to access to information on your device (e.g., via device fingerprinting), data processing is additionally based on Section 25(1) of the German Telemedia Act (TDDDG). Consent may be revoked at any time. If your data is necessary for the performance of a contract or for the implementation of pre-contractual measures, we process your data pursuant to Article 6(1)(b) of the GDPR. Furthermore, we process your data to the extent that it is necessary to comply with a legal obligation, based on Article 6(1)(c) of the GDPR. Data processing may also be based on our legitimate interest pursuant to Article 6(1)(f) of the GDPR. The specific legal bases applicable in each individual case are described in the following sections of this Privacy Policy.

Notice Regarding the Transfer of Data to Third Countries That Do Not Meet Data Protection Standards and the Transfer of Data to U.S. Companies That Are Not DPF-Certified

Among other things, we use tools from companies based in third countries that do not offer adequate data protection, as well as U.S. tools whose providers are not certified under the EU-U.S. Data Privacy Framework (DPF). When these tools are active, your personal data may be transferred to these countries and processed there. Please note that in third countries that do not meet EU data protection standards, a level of data protection comparable to that in the EU cannot be guaranteed. Please note that the United States, as a safe third country, generally maintains a level of data protection comparable to that of the EU. Accordingly, data transfers to the U.S. are permitted if the recipient is certified under the “EU-U.S. Data Privacy Framework” (DPF) or has appropriate additional safeguards in place. Information regarding transfers to third countries, including the recipients of the data, can be found in this Privacy Policy.

Recipients of Personal Data

As part of our business operations, we collaborate with various external parties. In some cases, this requires the transfer of personal data to these external parties. We only disclose personal data to external parties if it is necessary for the performance of a contract, if we are legally obligated to do so (e.g., disclosure of data to tax authorities), if we have a legitimate interest in the disclosure pursuant to Article 6(1)(f) of the GDPR, or if another legal basis permits the disclosure of data. When using data processors, we disclose our customers’ personal data only on the basis of a valid data processing agreement. In the case of joint processing, a joint processing agreement is concluded.

Withdrawal of Your Consent to Data Processing

Many data processing operations are only possible with your explicit consent. You may withdraw any consent you have already given at any time. The lawfulness of the data processing carried out prior to the withdrawal remains unaffected by the withdrawal.

Right to object to data collection in specific cases and to direct marketing (Art. 21 GDPR)

IF DATA PROCESSING IS BASED ON ART. 6(1)( E OR F OF THE GDPR, YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS RELATED TO YOUR SPECIFIC SITUATION, TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. PLEASE REFER TO THIS PRIVACY POLICY FOR THE SPECIFIC LEGAL BASIS ON WHICH PROCESSING IS BASED. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA, UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OUTWEIGH YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR THE PROCESSING IS NECESSARY FOR THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21(1) OF THE GDPR). IF YOUR PERSONAL DATA IS BEING PROCESSED FOR DIRECT MARKETING PURPOSES, THEN YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSES OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING, TO THE EXTENT THAT IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION PURSUANT TO ART. 21(2) OF THE GDPR).

Right to File a Complaint with the Competent Regulatory Authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work, or the location of the alleged violation. The right to lodge a complaint is without prejudice to any other administrative or judicial remedies.

Right to Data Portability

You have the right to have data that we process automatically—based on your consent or in fulfillment of a contract—provided to you or to a third party in a commonly used, machine-readable format. If you request the direct transfer of the data to another data controller, this will be done only to the extent that it is technically feasible.

Access, Correction, and Deletion

In accordance with applicable legal provisions, you have the right at any time to receive, free of charge, information about your stored personal data, its source and recipients, and the purpose of data processing, as well as the right to have this data corrected or deleted, if applicable. You may contact us at any time regarding this matter or with any other questions about personal data.

Right to Restriction of Processing

You have the right to request that the processing of your personal data be restricted. You may contact us at any time to do so. The right to restrict processing applies in the following cases:

If you dispute the accuracy of your personal data stored by us, we generally need time to verify this. For the duration of the verification process, you have the right to request that the processing of your personal data be restricted.
If the processing of your personal data was or is unlawful, you may request that the processing of your data be restricted instead of having it erased.
If we no longer need your personal data, but you need it to exercise, defend, or assert legal claims, you have the right to request that the processing of your personal data be restricted instead of being erased.
If you have filed an objection under Article 21(1) of the GDPR, a balancing of your interests against ours must be conducted. As long as it has not yet been determined whose interests prevail, you have the right to request that the processing of your personal data be restricted.

If you have restricted the processing of your personal data, such data—other than for storage purposes—may be processed only with your consent or for the purpose of asserting, exercise, or defend legal claims; to protect the rights of another natural or legal person; or for reasons of a substantial public interest of the European Union or a Member State.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential information, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address bar of your browser changes from “http://” to “https://” and by the padlock icon in your browser’s address bar. If SSL or TLS encryption is enabled, the data you send to us cannot be read by third parties.

Objection to Promotional Emails

We hereby object to the use of contact information published in accordance with the legal requirement to provide a site notice for the purpose of sending unsolicited advertising and informational materials. The operators of this website expressly reserve the right to take legal action in the event of the unsolicited transmission of promotional information, such as through spam emails.

4. Data Collection on This Website

Cookies

Our website uses so-called “cookies.” Cookies are small data packets that do not cause any damage to your device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (persistent cookies). Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or your web browser deletes them automatically. Cookies may be set by us (first-party cookies) or by third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain third-party services into websites (e.g., cookies used to process payment services). Cookies serve various purposes. Many cookies are technically necessary, as certain website features would not work without them (e.g., the shopping cart feature or the display of videos). Other cookies may be used to analyze user behavior or for advertising purposes. Cookies that are necessary for carrying out the electronic communication process, for providing certain functions you have requested (e.g., the shopping cart function), or for optimizing the website (e.g., cookies for measuring web traffic) (essential cookies), are stored pursuant to Article 6(1)(f) of the GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies to ensure the technically error-free and optimized provision of its services. If consent to the storage of cookies and similar recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG); consent may be revoked at any time. You can configure your browser to notify you when cookies are set, to allow cookies only on a case-by-case basis, to block cookies in specific cases or generally, and to enable the automatic deletion of cookies when you close your browser. If you disable cookies, the functionality of this website may be limited. You can find out which cookies and services are used on this website in this Privacy Policy.

Consent to Borlab’s Cookies

Our website uses Borlabs Cookie’s consent technology to obtain your consent to the storage of certain cookies in your browser or to the use of certain technologies, and to document this in compliance with data protection regulations. This technology is provided by Borlabs GmbH, Rübenkamp 32, 22305 Hamburg (hereinafter “Borlabs”). When you visit our website, a Borlabs cookie is stored in your browser to record the consents you have given or any revocation of those consents. This data is not shared with the provider of the Borlabs cookie. The collected data will be stored until you request that we delete it, delete the Borlabs cookie yourself, or the purpose for storing the data no longer applies. Mandatory statutory retention periods remain unaffected. For details on how Borlabs handles data processing, please visit https://de.borlabs.io/kb/welche-daten-speichert-borlabs-cookie/. Borlabs’ cookie consent technology is used to obtain the legally required consent for the use of cookies. The legal basis for this is Article 6(1)(c) of the GDPR.

Contact form

If you submit inquiries to us via the contact form, we will store the information you provide in the inquiry form—including the contact information you provide there—for the purpose of processing your inquiry and in case we have follow-up questions. We will not share this information without your consent. The processing of this data is based on Article 6(1)(b) of the GDPR, provided that your inquiry is related to the performance of a contract or is necessary for the implementation of precontractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of inquiries directed to us (Article 6(1)(f) of the GDPR) or on your consent (Article 6(1)(a) of the GDPR), provided that consent was requested; consent may be withdrawn at any time. The data you enter in the contact form will remain with us until you request that we delete it, revoke your consent to its storage, or the purpose for storing the data no longer applies (e.g., after your inquiry has been processed). Mandatory legal provisions—in particular retention periods—remain unaffected.

Inquiries by email, phone, or fax

If you contact us by email, phone, or fax, we will store and process your inquiry—including all personal data contained therein (name, inquiry)—for the purpose of handling your request. We will not disclose this data without your consent. The processing of this data is based on Article 6(1)(b) of the GDPR, provided that your inquiry is related to the performance of a contract or is necessary for the implementation of precontractual measures. In all other cases, the processing is based on our legitimate interest in effectively handling inquiries directed to us (Article 6(1)(f) of the GDPR) or on your consent (Article 6(1)(a) of the GDPR) if such consent was requested; consent may be withdrawn at any time. The data you send us via contact requests will remain with us until you ask us to delete it, revoke your consent to its storage, or the purpose for storing the data no longer applies (e.g., once your request has been processed). Mandatory legal provisions—in particular statutory retention periods—remain unaffected.

Calendly

On our website, you can schedule appointments with us. We use the “Calendly” tool to schedule appointments. The provider is Calendly LLC, 271 17th St NW, 10th Floor, Atlanta, Georgia 30363, USA (hereinafter “Calendly”). To schedule an appointment, please enter the requested information and your preferred date and time in the form provided. The information you provide will be used for planning, conducting, and, if necessary, following up on the appointment. The appointment data is stored for us on Calendly’s servers; you can view their privacy policy here: https://calendly.com/privacy. The data you provide will remain with us until you request that we delete it, revoke your consent to its storage, or the purpose for storing the data no longer applies. Mandatory legal provisions—in particular, retention periods—remain unaffected. The legal basis for data processing is Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in making it as easy as possible for prospective customers and clients to schedule appointments. If consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG, to the extent that the consent covers the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent may be withdrawn at any time. Data transfers to the United States are based on the European Commission’s Standard Contractual Clauses. For details, see here: https://calendly.com/pages/dpa. The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when processing data in the United States. Every company certified under the DPF commits to complying with these data protection standards. For more information, please visit the provider’s website at the following link: https://www.dataprivacyframework.gov/participant/6050.

Order Processing

We have entered into a Data Processing Agreement (DPA) for the use of the service mentioned above. This is an agreement required by data protection law that ensures the service provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

ProvenExpert

We have integrated ProvenExpert rating seals on this website. The provider is Expert Systems AG, Quedlinburger Str. 1, 10589 Berlin, https://www.provenexpert.com. The ProvenExpert seal allows us to display customer reviews submitted to ProvenExpert about our company on our website in the form of a seal. When you visit our website, a connection is established with ProvenExpert, enabling ProvenExpert to determine that you have visited our website. In addition, ProvenExpert collects your language settings to display the badge in your selected language. The use of ProvenExpert is based on Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in presenting customer reviews in the most transparent manner possible. If consent has been requested, processing is based exclusively on Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent may be revoked at any time.

5. Analytics Tools and Advertising

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Tag Manager is a tool that allows us to integrate tracking or analytics tools and other technologies into our website. Google Tag Manager itself does not create user profiles, store cookies, or perform any independent analysis. It is used solely to manage and deploy the tools integrated through it. However, Google Tag Manager does collect your IP address, which may also be transferred to Google’s parent company in the United States. The use of Google Tag Manager is based on Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in the quick and straightforward integration and management of various tools on its website. If consent has been obtained, processing is carried out exclusively on the basis of Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent may be revoked at any time. The company is certified under the “EU-U.S. Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when data is processed in the United States. Every company certified under the DPF commits to complying with these data protection standards. For more information, please visit the provider’s website at the following link: https://www.dataprivacyframework.gov/participant/5780.

Google Analytics

This website uses features of the web analytics service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics enables website operators to analyze the behavior of website visitors. In doing so, the website operator receives various usage data, such as page views, time spent on the site, operating systems used, and the user’s location. This data is aggregated into a user ID and assigned to the website visitor’s respective device. In addition, we can use Google Analytics to track, among other things, your mouse and scroll movements and clicks. Google Analytics also uses various modeling approaches to supplement the collected data sets and employs machine learning technologies in its data analysis. Google Analytics uses technologies that enable the identification of users for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google regarding the use of this website is generally transmitted to a Google server in the United States and stored there. Use of this service is based on your consent pursuant to Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG. You may withdraw your consent at any time. Data transfers to the United States are based on the European Commission’s Standard Contractual Clauses. For details, see here: https://business.safety.google/adscontrollerterms/sccs/. The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when data is processed in the United States. Every company certified under the DPF commits to complying with these data protection standards. For more information, please visit the provider’s website at the following link: https://www.dataprivacyframework.gov/participant/5780.

IP Anonymization

Google Analytics IP anonymization is enabled. This means that Google truncates your IP address within member states of the European Union or in other signatory states to the Agreement on the European Economic Area before it is transmitted to the United States. Only in exceptional cases is the full IP address transmitted to a Google server in the United States and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not combined with other data held by Google.

Browser Plugin

You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de. For more information on how Google Analytics handles user data, please see Google’s Privacy Policy: https://support.google.com/analytics/answer/6004245?hl=de.

Order Processing

We have entered into a data processing agreement with Google and fully comply with the strict requirements of the German data protection authorities regarding the use of Google Analytics.

Microsoft Advertising

The website operator uses Microsoft Advertising. Microsoft Advertising is an online advertising program provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. Microsoft Advertising allows us to display ads on the Bing search engine or on third-party websites when users enter specific search terms on Bing (keyword targeting). Furthermore, targeted ads can be displayed based on user data available to Microsoft (e.g., location data and interests) (audience targeting). As website operators, we can evaluate this data quantitatively by, for example, analyzing which search terms led to our ads being displayed and how many ads resulted in corresponding clicks. We use Microsoft Advertising’s Universal Event Tracking (UET) on this page. This involves collecting pseudonymized data to track the actions you take on our websites after clicking on an ad through Microsoft Advertising. In this process, UET collects your IP address (anonymized), device identifiers, information about device and browser settings, Microsoft Click ID (stored in a cookie), the duration of your visit to the website, which sections of the website were accessed, which ad brought you to the website, and the keyword you clicked on. Use of this service is based on your consent pursuant to Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG. You may withdraw your consent at any time. Data transfers to the United States are based on the European Commission’s Standard Contractual Clauses. For details, please visit: https://learn.microsoft.com/de-de/compliance/regulatory/offering-eu-model-clauses. The company is certified under the “EU-U.S. Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when data is processed in the United States. Every company certified under the DPF commits to complying with these data protection standards. For more information, please visit the provider’s website at the following link: https://www.dataprivacyframework.gov/participant/6474.

Order Processing

We have entered into a Data Processing Agreement (DPA) for the use of the service mentioned above. This is a contract required under data protection law that ensures the service provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program provided by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. Google Ads allows us to display ads in the Google search engine or on third-party websites when users enter specific search terms into Google (keyword targeting). Furthermore, targeted ads can be displayed based on user data available to Google (e.g., location data and interests) (audience targeting). As website operators, we can evaluate this data quantitatively by, for example, analyzing which search terms led to the display of our ads and how many ads resulted in corresponding clicks. Use of this service is based on your consent pursuant to Article 6(1)(a) of the GDPR and § 25(1) of the TDDDG. You may withdraw your consent at any time. Data transfers to the United States are based on the European Commission’s Standard Contractual Clauses. For details, see here: https://policies.google.com/privacy/frameworks and https://business.safety.google/controllerterms/. The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when data is processed in the United States. Every company certified under the DPF commits to complying with these data protection standards. For more information, please visit the provider’s website at the following link: https://www.dataprivacyframework.gov/participant/5780.

Google Ads Remarketing

This website uses the features of Google Ads Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. With Google Ads Remarketing, we can assign people who interact with our online content to specific target groups so that we can then show them interest-based ads on the Google Display Network (remarketing or retargeting). In addition, the ad audiences created with Google Ads Remarketing can be linked to Google’s cross-device features. This allows interest-based, personalized ads—which have been tailored to you based on your previous usage and browsing behavior on one device (e.g., a cell phone)—to also be displayed on another of your devices (e.g., a tablet or PC). If you have a Google account, you can opt out of personalized ads by clicking the following link: https://adssettings.google.com/anonymous?hl=de. Use of this service is based on your consent pursuant to Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG. You may revoke your consent at any time. For more information and the privacy policy, please see Google’s Privacy Policy at: https://policies.google.com/technologies/ads?hl=de. The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when processing data in the United States. Every company certified under the DPF commits to complying with these data protection standards. For more information, please visit the provider’s website at the following link: https://www.dataprivacyframework.gov/participant/5780.

Target Audience Segmentation with Customer Matching

To create target audiences, we use, among other things, Google Ads Remarketing’s customer matching feature. In this process, we transfer certain customer data (e.g., email addresses) from our customer lists to Google. If the customers in question are Google users and are signed in to their Google accounts, they will see relevant ads within the Google network (e.g., on YouTube, in Gmail, or in the search engine).

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. With the help of Google Conversion Tracking, Google and we can determine whether a user has performed certain actions. For example, this allows us to analyze which buttons on our website are clicked and how often, as well as which products are viewed or purchased particularly frequently. This information is used to generate conversion statistics. We learn the total number of users who clicked on our ads and what actions they took. We do not receive any information that would allow us to personally identify the user. Google itself uses cookies or similar recognition technologies for identification purposes. Use of this service is based on your consent pursuant to Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG. You may withdraw your consent at any time. For more information about Google Conversion Tracking, please see Google’s Privacy Policy: https://policies.google.com/privacy?hl=de. The company is certified under the “EU-U.S. Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when data is processed in the United States. Every company certified under the DPF commits to complying with these data protection standards. For more information, please visit the provider’s website at the following link: https://www.dataprivacyframework.gov/participant/5780.

Meta Conversion API

We have integrated the Meta Conversion API into this website. This service is provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Meta, the collected data is also transferred to the United States and other third countries. The Meta Conversion API allows us to track website visitors’ interactions with our website and share that data with Meta to improve ad performance on Facebook and Instagram. In particular, the following information is collected: the time of the visit, the webpage accessed, your IP address, and your user agent, as well as other specific data where applicable (e.g., products purchased, shopping cart total, and currency). You can find a complete overview of the data that may be collected here: https://developers.facebook.com/docs/marketing-api/conversions-api/parameters. Use of this service is based on your consent pursuant to Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG. You may withdraw your consent at any time. To the extent that personal data is collected on our website using the tool described here and forwarded to Meta, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). This joint responsibility is limited exclusively to the collection of the data and its transfer to Meta. Any processing by Meta following the transfer is not part of the joint responsibility. The obligations we share have been set forth in a joint processing agreement. You can find the text of the agreement at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing privacy notices when using the Meta tool and for ensuring the tool is implemented on our website in compliance with data protection laws. Meta is responsible for the data security of Meta products. You can exercise your data subject rights (e.g., requests for access) regarding data processed by Facebook or Instagram directly with Meta. If you exercise your data subject rights with us, we are obligated to forward these requests to Meta. Data transfers to the United States are based on the European Commission’s Standard Contractual Clauses. For details, see here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381. You can find more information about protecting your privacy in Meta’s privacy policy: https://de-de.facebook.com/about/privacy/. You can also disable the “Custom Audiences” remarketing feature in the Ad Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook. If you do not have a Facebook or Instagram account, you can opt out of Meta’s interest-based advertising on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/. The company is certified under the “EU-U.S. Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when data is processed in the United States. Every company certified under the DPF commits to complying with these data protection standards. For more information, please visit the provider’s website at the following link: https://www.dataprivacyframework.gov/participant/4452.

Order Processing

Meta Custom Audiences

We use Meta Custom Audiences. This service is provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. When you visit or use our websites and apps, take advantage of our free or paid offerings, submit data to us, or interact with our company’s Facebook or Instagram content, we collect your personal data. If you give us your consent to use Meta Custom Audiences, we will share this data with Meta, which Meta can then use to display relevant ads to you. Furthermore, your data can be used to define target audiences (Lookalike Audiences). Meta processes this data as our data processor. For details, please refer to Meta’s Terms of Service: https://www.facebook.com/legal/terms/customaudience. Use of this service is based on your consent pursuant to Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG. You may withdraw your consent at any time. Data transfers to the U.S. are based on the European Commission’s Standard Contractual Clauses. For details, see here: https://www.facebook.com/legal/terms/customaudience and https://www.facebook.com/legal/terms/dataprocessing. The company is certified under the “EU-U.S. Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards for data processing in the United States. Every company certified under the DPF commits to complying with these data protection standards. For more information, please visit the provider’s website at the following link: https://www.dataprivacyframework.gov/participant/4452.

TikTok Pixel

We have integrated the TikTok Pixel into this website. The provider is TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland (hereinafter “TikTok”). Using the TikTok Pixel, we can display interest-based ads on TikTok (TikTok Ads) to website visitors who have viewed our offers. At the same time, we can use the TikTok Pixel to determine how effective our advertising on TikTok is. This allows us to evaluate the effectiveness of TikTok ads for statistical and market research purposes and to optimize them for future advertising campaigns. In this process, various usage data are processed, such as IP address, page views, time spent on the site, operating systems used, and the user’s location, as well as information about the ad a person clicked on TikTok or an event that was triggered (timestamp). This data is consolidated into a user ID and assigned to the website visitor’s respective device. Use of this service is based on your consent pursuant to Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG. You may withdraw your consent at any time. Data transfers to third countries are based on the European Commission’s Standard Contractual Clauses. For details, see here: https://www.tiktok.com/legal/page/eea/privacy-policy/de-DE and https://ads.tiktok.com/i18n/official/policy/controller-to-controller.

Order Processing

We have entered into a Data Processing Agreement (DPA) for the use of the service mentioned above. This is an agreement required under data protection law that ensures the service provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

LinkedIn Insight Tag

This website uses the LinkedIn Insight Tag. The provider of this service is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Data Processing via the LinkedIn Insight Tag

We use the LinkedIn Insight Tag to gather information about visitors to our website. If a website visitor is registered on LinkedIn, we can analyze, among other things, their key professional data (e.g., career level, company size, country, location, industry, and job title) and thus better tailor our site to the respective target groups. Furthermore, we can use LinkedIn Insight Tags to measure whether visitors to our website make a purchase or take another action (conversion tracking). Conversion tracking can also be performed across devices (e.g., from a PC to a tablet). LinkedIn Insight Tag also offers a retargeting feature that allows us to display targeted advertisements to our website visitors outside of the website; however, according to LinkedIn, the recipients of these advertisements are not identified. LinkedIn itself also collects so-called log files (URL, referrer URL, IP address, device and browser characteristics, and time of access). IP addresses are truncated or (if used to reach LinkedIn members across devices) hashed (pseudonymized). LinkedIn members’ direct identifiers are deleted by LinkedIn after seven days. The remaining pseudonymized data is then deleted within 180 days. As the website operator, we are unable to associate the data collected by LinkedIn with specific individuals. LinkedIn will store the personal data collected from website visitors on its servers in the United States and use it for its own advertising purposes. For details, please refer to LinkedIn’s Privacy Policy at https://www.linkedin.com/legal/privacy-policy#choices-oblig.

Legal Basis

To the extent that consent has been obtained, the use of the aforementioned service is based exclusively on Article 6(1)(a) of the GDPR and Section 25 of the TDDDG. Consent may be revoked at any time. If consent has not been obtained, the use of this service is based on Article 6(1)(f) of the GDPR; the website operator has a legitimate interest in effective advertising measures, including social media. Data transfers to the United States are based on the European Commission’s Standard Contractual Clauses. For details, please see: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs. The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when processing data in the United States. Every company certified under the DPF commits to complying with these data protection standards. For more information, please visit the provider’s website at the following link: https://www.dataprivacyframework.gov/participant/5448.

Objection to the Use of the LinkedIn Insight Tag

Object to LinkedIn’s analysis of your usage behavior and targeted advertising by clicking the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out. In addition, LinkedIn members can control the use of their personal data for advertising purposes in their account settings. To prevent LinkedIn from linking data collected on our website to your LinkedIn account, you must log out of your LinkedIn account before visiting our website.

Order Processing

We have entered into a Data Processing Agreement (DPA) for the use of the aforementioned service. This is a contract required under data protection law that ensures the service provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

Pinterest Day

We have integrated the Pinterest tag on this website. The provider is Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland. The Pinterest tag is used to track certain actions you take on our website. The data may then be used to display interest-based ads to you on our website or on another site within the Pinterest tag advertising network. For this purpose, the Pinterest tag collects, among other things, a tag ID, your location, and the referrer URL. In addition, campaign-specific data—such as order value, order quantity, order number, category of purchased items, and video views—may be collected. Pinterest Tag uses technologies that enable cross-site user recognition to analyze user behavior (e.g., cookies or device fingerprinting). To the extent that consent has been obtained, the use of the aforementioned service is based exclusively on Article 6(1)(a) of the GDPR and Section 25 of the TDDDG. Consent may be revoked at any time. If consent has not been obtained, the use of this service is based on Article 6(1)(f) of the GDPR; the website operator has a legitimate interest in implementing marketing measures that are as effective as possible. Pinterest is a global company, which means that data may be transferred to the United States. According to Pinterest, this data transfer is based on the European Commission’s Standard Contractual Clauses. For details, see here: https://policy.pinterest.com/de/privacy-policy. For more information about Pinterest Day, click here: https://help.pinterest.com/de/business/article/track-conversions-with-pinterest-tag. The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when data is processed in the United States. Every company certified under the DPF commits to complying with these data protection standards. For more information, please visit the provider’s website at the following link: https://www.dataprivacyframework.gov/participant/4203.

Order Processing

6. Newsletter

Newsletter Information

If you would like to subscribe to the newsletter offered on this website, we need your email address as well as information that allows us to verify that you are the owner of the provided email address and that you consent to receiving the newsletter. No other data is collected, or is collected only on a voluntary basis. We use this data exclusively to send you the requested information and do not share it with third parties. The processing of the data entered in the newsletter sign-up form is based solely on your consent (Art. 6(1)(a) GDPR). You may revoke your consent to the storage of your data and email address, as well as their use for sending the newsletter, at any time—for example, by clicking the “Unsubscribe” link in the newsletter. The lawfulness of any data processing that has already taken place remains unaffected by this revocation. The data you have provided to us for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter, and will be deleted from the newsletter distribution list after you unsubscribe or once the purpose for which it was collected no longer applies. We reserve the right to delete or block email addresses from our newsletter distribution list at our discretion within the scope of our legitimate interest pursuant to Article 6(1)(f) of the GDPR. Data that we have stored for other purposes is not affected by this. After you unsubscribe from the newsletter mailing list, your email address may be stored on a blacklist by us or the newsletter service provider, if necessary, to prevent future mailings. The data from the blacklist is used solely for this purpose and is not combined with any other data. This serves both your interest and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Article 6(1)(f) of the GDPR). There is no time limit on the retention of data in the blacklist. You may object to the storage of your data if your interests outweigh our legitimate interests.

Encharge

We use third-party analytics and marketing automation services to better understand your use of our services and to improve your user experience. In particular, we share some of your data (e.g., registration date and personal information such as your email address) with Encharge Ltd. (“Encharge”) and use Encharge to collect data for analytics purposes when you visit our website or use our product. As a data processor acting on our behalf, Encharge analyzes your use of our website and/or our product and tracks our relationship using cookies and similar technologies to optimize our service for you. For more information about Encharge’s use of cookies, please visit https://encharge.io/cookies/ . We may also use Encharge to communicate with you, for example, via email, text message, or other communication channels. As part of our service agreements, Encharge collects public and private information about you—such as your email address, gender, company, job title, photos, website URLs, social media profiles, and mailing address—to enhance your user experience. For more information about Encharge’s privacy practices, please visit https://encharge.io/privacy-policy/ . Encharge’s services are subject to Encharge’s Terms of Use, which you can find at https://encharge.io/terms-of-service/ . If you do not want this information to be collected by Encharge or transmitted to Encharge, please contact us.

7. Plugins and Tools

YouTube

This website embeds videos from YouTube. The website is operated by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. When you visit one of our webpages that includes a YouTube video, a connection is established with YouTube’s servers. This informs the YouTube server which of our pages you have visited. In addition, YouTube may store various cookies on your device or use similar technologies for recognition purposes (e.g., device fingerprinting). In this way, YouTube can obtain information about visitors to this website. This information is used, among other things, to collect video statistics, improve the user experience, and prevent fraud. Furthermore, the collected data is processed within the Google advertising network. If you are logged in to your YouTube account, you allow YouTube to associate your browsing activity directly with your personal profile. You can prevent this by logging out of your YouTube account. We use YouTube to ensure that our online offerings are presented in an appealing way. This constitutes a legitimate interest within the meaning of Article 6(1)(f) of the GDPR. If consent has been obtained, processing is carried out exclusively on the basis of Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG, provided that the consent covers the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent may be revoked at any time. For more information on how user data is handled, please see YouTube’s Privacy Policy at: https://policies.google.com/privacy?hl=de. The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when data is processed in the United States. Every company certified under the DPF commits to complying with these data protection standards. For more information, please visit the provider’s website at the following link: https://www.dataprivacyframework.gov/participant/5780.

Google Fonts (locally hosted)

This site uses so-called Google Fonts, provided by Google, to ensure consistent font display. The Google Fonts are installed locally. No connection is made to Google’s servers. For more information about Google Fonts, visit https://developers.google.com/fonts/faq and see Google’s Privacy Policy: https://policies.google.com/privacy?hl=de.

Google Maps

This site uses the Google Maps mapping service. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. This service allows us to embed maps on our website. To use the features of Google Maps, it is necessary to store your IP address. This information is typically transmitted to a Google server in the United States and stored there. The provider of this site has no influence over this data transfer. When Google Maps is enabled, Google may use Google Fonts to ensure consistent font display. When you access Google Maps, your browser loads the required web fonts into its cache to display text and fonts correctly. We use Google Maps to present our online offerings in an appealing way and to make it easy to locate the places listed on our website. This constitutes a legitimate interest within the meaning of Article 6(1)(f) of the GDPR. If consent has been obtained, processing is carried out exclusively on the basis of Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG, to the extent that the consent covers the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent may be revoked at any time. Data transfers to the United States are based on the European Commission’s Standard Contractual Clauses. For details, see here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/. For more information on how user data is handled, please see Google’s Privacy Policy: https://policies.google.com/privacy?hl=de. The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when data is processed in the United States. Every company certified under the DPF commits to complying with these data protection standards. For more information, please visit the provider’s website at the following link: https://www.dataprivacyframework.gov/participant/5780.

Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. reCAPTCHA is used to verify whether data entry on this website (e.g., in a contact form) is performed by a human or by an automated program. To do this, reCAPTCHA analyzes the website visitor’s behavior based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various pieces of information (e.g., IP address, the length of time the website visitor spends on the website, or the user’s mouse movements). The data collected during the analysis is forwarded to Google. reCAPTCHA analyses run entirely in the background. Website visitors are not notified that an analysis is taking place. The storage and analysis of the data are based on Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated surveillance and from spam. If consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent may be revoked at any time. For more information about Google reCAPTCHA, please refer to Google’s Privacy Policy and Terms of Service at the following links: https://policies.google.com/privacy?hl=de and https://policies.google.com/terms?hl=de. The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when data is processed in the United States. Every company certified under the DPF commits to complying with these data protection standards. For more information, please visit the provider’s website at the following link: https://www.dataprivacyframework.gov/participant/5780.

Leadinfo

We have integrated Leadinfo into this website. The provider is Leadinfo / Team.Blue GmbH, Bunsenstr. 19, 40215 Düsseldorf (hereinafter “Leadinfo”). Leadinfo allows us to track visits to our website by employees of other companies. To do this, the website visitor’s IP address is compared with the company IP addresses stored in Leadinfo’s database. If the IP address belongs to a company, that visit and the user’s behavior are recorded. IP addresses not found in Leadinfo’s database are immediately deleted, so that visits to the website by private individuals are ignored by Leadinfo. The use of Leadinfo is based on Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in tracking business visits to our website and users’ behavior. If consent has been obtained, processing is carried out exclusively on the basis of Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent may be revoked at any time. For more details, please refer to the provider’s privacy policy at https://www.leadinfo.com/de/datenschutz/.

Order Processing

8. Audio and Video Conferences

Data Processing

We use online conferencing tools, among other methods, to communicate with our customers. The specific tools we use are listed below. When you communicate with us via video or audio conference over the Internet, your personal data is collected and processed by us and by the provider of the respective conferencing tool. The conference tools collect all data that you provide or use in connection with the tools (email address and/or your phone number). In addition, the conferencing tools process the duration of the conference, the start and end times of your participation in the conference, the number of participants, and other “contextual information” related to the communication process (metadata). In addition, the tool provider processes all technical data necessary for handling online communication. This includes, in particular, IP addresses, MAC addresses, device IDs, device type, operating system type and version, client version, camera type, microphone or speaker, and the type of connection. If content is exchanged, uploaded, or otherwise made available within the tool, it is also stored on the tool provider’s servers. Such content includes, in particular, cloud recordings, chat/instant messages, voicemails, uploaded photos and videos, files, whiteboards, and other information shared while using the service. Please note that we do not have full control over the data processing activities of the tools we use. Our options depend largely on the corporate policies of the respective provider. For further information on data processing by the conference tools, please refer to the privacy policies of the respective tools, which we have listed below this text.

Purpose and Legal Basis

The conference tools are used to communicate with prospective or existing contractual partners or to offer specific services to our customers (Art. 6(1)(b) GDPR). Furthermore, the use of these tools serves to generally simplify and expedite communication with us or our company (legitimate interest within the meaning of Art. 6(1)(f) of the GDPR). To the extent that consent has been requested, the use of the relevant tools is based on this consent; consent may be revoked at any time with future effect.

Retention period

The data we collect directly through video and conferencing tools is deleted from our systems as soon as you request that we delete it, revoke your consent to its storage, or the purpose for storing the data no longer applies. Stored cookies remain on your device until you delete them. Mandatory statutory retention periods remain unaffected. We have no control over how long your data is stored by the operators of the conferencing tools for their own purposes. For more details, please contact the operators of the conferencing tools directly.

Conference Tools Used

We use the following conference tools:

Microsoft Teams

We use Microsoft Teams. The provider is Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland. For details on data processing, please refer to the Microsoft Teams Privacy Statement: https://privacy.microsoft.com/de-de/privacystatement. The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when data is processed in the United States. Every company certified under the DPF commits to complying with these data protection standards. For more information, please visit the provider’s website at the following link: https://www.dataprivacyframework.gov/participant/6474.

Order Processing

We have entered into a Data Processing Agreement (DPA) for the use of the service mentioned above. This is a contract required under data protection law that ensures that the service provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.