Set Up the Tracking Plugin for Shopware 6
All instructions for the “GA4, Google & ChatGPT Ads with Google Tag Manager & Server-Side Tagging” plugin in one place: from the Tag Manager container to the individual advertising channels to the Consent Manager.
Download it from the Shopware Store and activate it in the backend
Download and import preconfigured containers for each channel
Enter the GA4 tracking ID, Google Ads conversion ID, and Consent Manager
Tag Manager container for each channel
Download the preconfigured container for your channel and import it into Google Tag Manager. The instructions below explain how to import it.
Download Container
Import Instructions
Functions per Channel
You can see which events and parameters the plugin passes to the individual channels on the feature pages.
We'll set up tracking together with you
Free via video call: We’ll walk you through the setup step by step and check the configuration right in your store.
“I just had the free design consultation with Mr. Kern. Now there’s someone who knows what he’s doing.”
Henrik W., Review on the Shopware Store