Set up Acris Consent Banner
Log in to the backend of your Shopware store and open your extensions.
We advise against placing the consent banner at the bottom of the page. Instead, we recommend using the “Modal window” option (Consent Popup). This method leads to better tracking figures as users have to actively interact with the consent banner. If the banner is positioned at the bottom, many users tend to ignore it and often only confirm it on the second or third page. This can lead to valuable tracking data being lost.
We recommend designing all three buttons in the same banner color so that the banner visually meets the data protection requirements.
Setup Shopware Plugin | GA4 & Google Ads with Google Tag Manager
Please deactivate all other Tag Manager, GA4 and Google Ads plugins, otherwise tracking errors may occur.
Also check the analysis tab in the sales channel – nothing should be filled in here.
Install the plugin from the Shopware Store and open the plugin in Shopware Backend.
Go to the backend of your Shopware store and go to the Extensions section
Setting the sales channels
Our plugin is compatible with the sales channels. You have the option of using the same settings for all sales channels or making individual settings for each sales channel. For example, it is possible to use a different Tag Manager container for each sales channel. If you have selected all sales channels, the settings are valid for all your sales channels.
Activate and deactivate plugin
You can choose to deactivate the plugin for certain channels, in which case no source code of the plugin will be executed on the individual sales channel.
Select your Consent Manager here. The plugin will then respond to changes in consent and, by default, will not load the Tag Manager until the user accepts the consent banner.
Google Tag Manager configuration
Google Tag Manager Container ID
Copy your Google Tag Manager ID from the Google Tag Manager. The Tag Manager ID starts with GTM-XXXXXX.
Manual Tag Manager Code
This feature allows you to integrate a custom Google Tag Manager code, for example, for a server-side tag manager. We recommend using the default code. If this feature is disabled, the custom script will not be loaded.
Please clarify in advance with your data protection officer whether you may use the “Advanced Consent Mode”, as the legal situation is not clear.
Consent settings
Consent Banner
With the setting “Acris – Consent Banner”, the Tag Manager plugin waits for event changes in the Acris Consent Banner. Also, the Tag Manager is only loaded by default if you agree to the consent banner.
Googel Consent Mode V2
By setting “Acris – Consent Banner”, the plugin waits for event changes in Acris Consent Banner. Also, the Tag Manager is only loaded by default if you agree to the Consent Banner.
ad_user_data: ‘granted’,
ad_personalization: ‘granted’,
ad_storage: ‘granted’,
analytics_storage: ‘granted’
More information on Consent Mode V2
Activate the Google Consent Mode V2.
Google Advanced Consent Mode
By default, the Tag Manager is only loaded when the user confirms the consent banner. With the Advanced Consent Mode, the Google Tag Manager is loaded with the Consent Status even without consent:
‘ad_storage’: ‘denied’,
‘ad_user_data’: ‘denied’,
‘ad_personalization’: ‘denied’,
‘analytics_storage’: ‘denied’
Please clarify in advance with your data protection officer whether you may use the “Advanced Consent Mode”, as the legal situation is not clear.
Please clarify in advance with your data protection officer whether you may use the “Advanced Consent Mode”, as the legal situation is not clear.
GA4 configuration
You have the option of selecting which tracking tools you want to use. If you deactivate a tracking tool, the DataLayer will not be loaded. If you activate a tracking tool, please make sure that you have also imported the corresponding tags in the Tag Manager.
GA4 Net or gross prices
GA4 has specified in the documentation that the “Price” and the “Value” should be net Tax and shipping should not be included in the “Value” and “price”:
“Set value to the sum of (price * quantity) for all elements in items. Do not include shipping or tax.” Learn more
Selection of marketing channels
You have the option to choose which tracking tools you want to use. If you deactivate a tracking tool, the DataLayer is not loaded. If you activate a tracking tool, please make sure that you have also imported the corresponding tag in the Tag Manager. You have the choice of the following tracking tools: Google Ads, Meta Pixel, Microsoft Advertising (bing Ads), Pinterest Ads, TikTok Ads
Setting the sales (values) for the marketing channels
You can set the turnover for the marketing channels to be with tax, without tax, with shipping or without shipping. The setting applies to all marketing channels except GA4.
Contact form value (conversion value)
You can define how valuable a completed contact form is for your company. Simply enter the value.
Coupons configuration
You can set whether graduated prices or RRP (strike prices) should be transferred to Google Analytics as coupons.
UTM parameter tracking for orders
You can activate this function so that you can see the source for every order in the Shopware backend. The “campaignCode” and “affiliateCode” parameters are now automatically described with the last-click attribution. If there is a “campaignCode” or “affiliateCode” in the URL, these will not be overwritten.
Google Tag Manager environment
If you use your own Google Tag Manager environment—for example, for your testing system—you can enter it here.
Download the container templates
You can download the respective container for each ad channel. All settings have already been made here.
All you have to do is enter your personal Pixel ID under Variables.
GA4 Import Google Analytics 4 Container
Download the GA4 container.
Open your Google Tag Manager container
If you click “Overwrite”, all your other tags will be removed.
If you want to keep the existing tags, click “Merge”.
GA4 Measurement ID
Now you just need to enter your GA4 measurement ID. You can find this in your GA4 account. Log in to Google Analytics 4.
Now switch back to the Tag Manager and open the Variables area
Now all that remains is to publish the container so that it can be displayed to users on the website.
Import Google Ads Container
Download the Google Ads Container.
Open your container in Google Tag Manager.
Click “Administration” at the top.
In the “Container” column, click “Import Container.”
Click “Select Container File” and select the downloaded file with the .json extension.
Select “Default Workspace” or your own workspace. Click “Merge” and “Rename conflicting tags, triggers, and variables.”
Important: If you select “Overwrite,” all other tags in your container will be removed. To keep existing tags, select “Merge.”
Set the Conversion ID and Conversion Label
Now replace two more variables: the conversion ID and the conversion label for the purchase event.
Open Google Ads.
In the left-hand navigation pane, click “Target Campaign” and then “Summary.” Open your purchase conversion or create a new one.
Expand the “Tag Setup” section.
Select the “Use Google Tag Manager” option.
Copy the “Conversion ID” and the “Conversion Label.”
Note: If you use Enhanced Conversions, select the “Via Google Tag Manager” option instead of “Google Tag.”
Go back to Google Tag Manager.
Click “Variables” and then click the variable “02-01-Conversion-ID.”
Enter your conversion ID from Google Ads and click “Save” in the upper-right corner.
Open the “02-02-Conversion-Label-Purchase” variable, enter your conversion label, and click “Save.”
Publish a container
Finally, publish the container so that the tags are displayed in your store.
Click “Send” in the upper-right corner.
Optionally, enter a version name and click “Publish” in the upper-right corner.