Google Ads Guide Tracking Plugin for Shopware 6

Table of contents

Download the Google Ads plugin for Shopware 6

Set up the perfect Google Ads tracking for Shopware 6 in just a few minutes. Download the plugin from the Shopware Store and start with the quick setup.

To the Google Ads plugin
To the Google Ads plugin

Import Google Ads Container

Download the GA4 container.

Google Ads Container Download

Open your Google Tag Manager container

To the Google Tag Manager
To the Google Tag Manager
Google Tag Manager Container importieren
Open your container and click on "Administration"
Google Tag Manager Tracking Container importieren
Click on "Import container" in the Container column
Google Tag Manager Container ID auswaehlen
Click on "Select container file" and select the file with the extension .json
Google Ads Container Importieren Google Tag Manager
Select "Default Workspace" or your own workspace. Click on "Merge" and "Conflicting tags,... Rename"

If you click “Overwrite”, all your other tags will be removed.
If you want to keep the existing tags, click “Merge”.

Google Conversion ID and Conversion Label

Now you only need to replace two variables. Once the conversion ID and the conversion label for the purchase event.

About Google Ads
About Google Ads
Google Ads Conversion Uebersicht
Click on "Target project" in the left navigation and then on "Summary", click on your purchase conversion or create a new one.
Google Ads Conversion Einstellungen
Expand the "Tag setup" area
Google Ads Conversion Tag Manager Code
Select the option "Use Google Tag Manager"
Google Ads Converison Id und Conversion Label
Copy the "Conversion ID" and the "Conversion label"

If you use “Enhanced Conversion”, select “via Google Tag Manger” instead of “Google Tag”.

Now switch back to the Tag Manager and open the Variables area

To the Google Tag Manager
To the Google Tag Manager
Tag Manager Google ADs Conversion ID
Click on "Variables" and then on the variable "02-01-Conversion-ID"
Google Tag Manager Conversion ID
Enter your "Conversion ID" in the field which you have previously copied from Google Ads and click on "Save" at the top right
Google Tag Manager Converion Label Purchase Event
Enter your "Conversion ID" in the field which you have previously copied from Google Ads and click on "Save" at the top right

Now all that remains is to publish the container so that it can be displayed to users on the website.

Google Tag Manager veroeffentlichen
Click on the "Seden" button at the top right and publish your container
Google Tag Manager Version veroeffentlichen
You can optionally enter a version name. Click on the "Publish" button at the top right
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