Microsoft Ads UET Tag Guide Tracking Plugin for Shopware 6

Table of contents

Download the Shopware 6 plugin - Compatible with Microsoft Ads

Set up the perfect Microsoft Ads tracking for Shopware 6 in just a few minutes. Download the plugin from the Shopware Store and start with the quick setup. The plugin uses the Google Tag Manager and contains the DataLayer for the following tracking pixels:

  • Google Ads
  • Google Analytics 4
  • Microsoft Ads UET Tag
  • Facebook Pixel (Meta Pixel)
  • Pinterest Pixel
  • TikTok Pixel
To our tracking plugin
To our tracking plugin

Import Microsoft Ads UET tag

Download the Microsoft Ads Container for the Google Tag Manager.

Microsoft Ads Container Download

Open your Google Tag Manager container

To the Google Tag Manager
To the Google Tag Manager
Google Tag Manager Container importieren
Open your container and click on "Administration"
Google Tag Manager Tracking Container importieren
Click on "Import container" in the Container column
Google Tag Manager Container ID auswaehlen
Click on "Select container file" and select the file with the extension .json
Microsoft Ads Shopware 6 UET Tag
Select "Default Workspace" or your own workspace. Click on "Merge" and "Conflicting tags,... Rename". Then click on the "Add to workspace" button

If you click “Overwrite”, all your other tags will be removed.
If you want to keep the existing tags, click “Merge”.

Microsoft UET Tag ID

You can now enter your Microsoft UET Tag ID. You can find this in your Microsoft Ads account.

To Microsoft Ads
To Microsoft Ads
Microsoft Ads Shopware 6 UET Tag ID
Open your UET tag and copy the ID. If none appears here, create a new UET tag

Create purchase/purchase conversion Microsoft UET tag

Microsoft Ads Shopware 6 UET Tag Purchase Conversion
Open your UET tag and copy the ID. If none appears here, create a new UET tag
Microsoft Ads Shopware 6 UET Tag Purchase Conversion Website
Select "Website" as an option and click on "Next"
Microsoft Ads Shopware 6 UET Tag Purchase Conversion Zieltyp
Select "Buy" as the target type. Select "Result" as the interaction type and click next.
Microsoft Ads Shopware 6 UET Tag Purchase Conversion Ereignisziel
Assign a conversion name. For income, you should select the option ".... may vary...". Then select your currency and click on "Next"
Microsoft Ads Shopware 6 UET Tag Purchase erweiterte Conversions
We recommend that you activate "Extended conversions". You must then click on accept and then on "Save and continue"
Microsoft Ads Shopware 6 UET Tag Purchase Tagging einrichten
Click on the option "Yes, the UET tag has been..." and then on "Save and continue"
Microsoft Ads Shopware 6 UET Tag Purchase Einrichtung Erweiterte Conversions
Here you just have to click on "Next"
Microsoft Ads Shopware 6 UET Tag Purchase Einrichtung Tag installieren
Click on "Manual installation" and then on Next
Microsoft Ads Shopware 6 UET Tag Purchase Einrichtung Tag installieren inline 1
IMPORTANT: Write "pruchase" in lower case in the Action field! Select "Event on inline action". Then click on "Save and continue"
Microsoft Ads Shopware 6 UET Tag Purchase Fertigstellung 1
You have now successfully created the conversion.

Enter Microsoft UET Tag ID in Tag Manager

Now switch back to the Tag Manager and open the Variables area.

To the Google Tag Manager
To the Google Tag Manager
Microsoft Ads Shopware 6 UET Tag in Tag Manager eintragen
In the Tag Manager overview, click on "Variables" and then on the variable "03-UET-Tag ID Microsoft Ads"
Microsoft Ads Shopware 6 UET Tag Variable
Insert your Microsoft UET ID and click on save

Now all that remains is to publish the container so that it can be displayed to users on the website.

Microsoft Ads Shopware 6 Tag Manager Veroeffentlichen
Click on the "Seden" button at the top right and publish your container
Microsoft Ads Shopware 6 Tag Manager veroeffentlichen Version
You can optionally enter a version name. Click on the "Publish" button at the top right
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